A 10-day training program on Integrated Marketing Communication for Behavioural Impact (COMBI) in Health and Social Development will start on 10-21 June 2019 at the City University of New York (CUNY) Graduate School of Public Health and Health Policy in association with the CUNY Center for Systems and Community Design and the COMBI Institute.
The course will focus on communication planning for behavioral impact in health and social development. It aims to share that behavioral impact comes with effective communication programs purposefully planned for behavioral results, and not limited to awreness creation, attitude change, advocacy, or public education. For over 20 years, the World Health Organization has been using Integrated Marketing Communication (IMC) and refers to it as “COMBI” or Communication for Behavioral-Impact.
This training program is advisable to be attended by health and social developemnt professionals ho have the responsibility for designing, supervising or managing health education/promotion/communication, information-education-communication (IEC) programs, and other strategic communication/social mobilization/program communication efforts to achieve specific behavioral results in health and social development.
Interested applicants, click here.