The College of Development Communication (CDC) in the University of the Philippines Los Banos is now Center of Excellence (COE) in Development Communication as declared by the Commission on Higher Education (CHED). The CDC now serves as a potent catalyst for world-class scholarships, best practices, innovative curriculum, research and extension, and professional development in communication.
A Center of Excellence (COE) is either a public or private higher education institution which has demonstrated the highest degree or level of standard along the areas of instruction, research and publications, extension and linkages, and institutional partnerships . A COE provides institutional leadership in all aspects of development in specific areas of discipline in the various regions by providing networking arrangements to help ensure the accelerated development of higher education institutions in its respective service areas.
"The CDC is now doubly inspired to pursue excellence in all aspects of development communication education," Dean Ma. Theresa Velasco said. CDC conducts research on human development and on the processes, elements, and impacts of communication. The College likewise undertakes training, research, extension, and other development action projects.
CDC offers BS, MS and PhD programs in development communication. The BS Devcom program aims to train students to apply theories, principles, and techniques of communication to help solve issues and problems of a developing society. The MS and PhD programs tackle in greater depth and breadth the synergistic relationship between communication and development. Graduate students are trained to assume leadership roles in communication-related endeavors of government and the private sector.
CHED acts as a collegial body in formulating plans, policies, and strategies relating to higher education in the Philippines.
The FEMSCRIPT project was designed to empower women in the Niger Delta to make their voices heard in the public arena and highlight women's human rights issues through participatory video.
Led by Media Information Narrative Development (MIND), in collaboration with Stichting FLL from the Netherlands who conducted the participatory video training, the project was supported by CORDAID and the Netherlands Embassy in Nigeria.
The project included training, the provision of camera equipment, and facilitating access to mass media platforms. The training used a learning-by-doing approach, combining in-depth training workshops with hands-on fieldwork in the trainees’ home communities guided by professional researchers and video-makers. In the process, the women were encouraged to critically reflect on their own human rights and conflict experiences.
Nine young women from Bayelsa State, Delta State, and Rivers State were selected to participate in an intensive long-term Action Learning Trajectory programme. Nine Video Case Studies were produced featuring examples of women in the Niger Delta who are managing to make ends meet despite the many challenges they face.
In the future, MIND intends to use the project outputs as local awareness raising tools in collaboration with local NGOs and community-based organisations. MIND and its training partner FLL also hope to find resources for translating the video footage gathered by the FEMSCRIPT trainees into a condensed 30-minute documentary reaching out to a wider audience (including film festivals and TV channels in Nigeria and abroad).
MIND currently has a 5 mins documentary, inspired by the FEMSCRIPT project. Watch the video: http://vimeo.com/14987037
More details about this project can be found here
Shamba means small farm in Swahili. Shamba Shape Up is Kenya's first make-over style TV programme focusing on agriculture, produced by the Mediae Company based in Nairobi.
Targeting East Africa’s rapidly growing rural and peri-urban TV audience, the show outlines a series of agricultural challenges tackling issues of livestock, poultry, crops and soil fertility, pest management, irrigation and solar power, aiming to give farmers the tools to improve their productivity and income.
The Shape Up team and film crew visit a different farm each week in various areas of the country. Based on the needs of the farmers in the episode, an agricultural expert within Mediae Company involves a number of colleagues from partner organisations and research bodies, including the Kenya Agricultural Research Institute (KARI), to guarantee that good quality agricultural advice is provided.
The TV programme includes interactive use of ICTs to make learning new agricultural techniques more accessible. At the end of each episode, viewers are encouraged to request additional information and follow updates and video clips on the Shamba Shape Up Facebook page. Those who send via SMS their name and address can receive a free leaflet on the topics covered in the show by email or post.
The first series was broadcast from March to June 2012 in Kenya to about 4 million people - 16,000 leaflets were sent out on request, and over 22,000 text messages were received. Surveys indicate that 40% of viewers have changed their farming practices as a consequence of the programme, and 91% reported they had had learnt something new. For the next series a larger broadcast is expected, covering about 6 millions more farmers in Uganda and Tanzania.