Learning and sharing in communication
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SMS market information pilot project in Cambodia builds interest

SMS Market InfoCambodia initiated a pilot project on an electronic marketing communication system
(EMCS) using short message service (SMS) technology in 2006-2007 to facilitate
communication and exchange between farmers and traders in remote regions of the
country. The EMCS provided information on market price, pricing trends, potential buyers,
product quantity, and product quality useful to farmers and traders. The project, funded by
the Australian Centre for International Agricultural Research (ACIAR), established the
EMCS-SMS server and trained farmers and traders to access it.

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Rural communication takes centre stage in the development agenda of Latin America

LAmediaWritten by the CCComDev team

A Regional Forum on Territorial Development, Innovation and Rural Communication took place in Brazil from 12-13 November. More than 100 participants from 15 Latin American countries came together to share experiences of rural communication and innovation and discuss the need for institutional frameworks. 

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Communication challenges in delivery and adoption of Saline Tolerant Rice Variety in Bangladesh

riceWritten by Mohummad Kamrul Hassan and Cleofe Torres, College of Development Communication UPLB

In Bangladesh, despite inadequacies in resources, the rural communication services (RCS)1 provided by the government agricultural extension office remain the most accessed and trusted sources of information on saline tolerant rice variety (STRV) among farmers in Amtali, Barguna district, Barisal. Public extension occupies a central position in the communication network of farmers.

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