entertainment-education

TV Series Helps Restore Rice Landscape Biodiversity in Vietnam

A TV series using entertainment-education principles helps change farmers’ beliefs and pest management practices in Vietnam. Developed by a multi-stakeholders’ group, the TV program focuses on motivating farmers to raise flowering plants along rice bunds. The key message is that the flowers provide the shelter, nectar, alternate hosts, and pollen to conserve insects such as bees. These insects in turn protect the rice crop from invading planthoppers. In order not to

2018 SBCC Summit held

About 1,150 participants from 429 organizations gathered to attend the 2018 Social and Behavioral Change Communication (SBCC) Summit on 16-20 April 2018 in Nusa Dua, Indonesia. This year’s Summit theme was “Shifting Norms, Changing Behavior, Amplifying Voices: What Works?” that featured entertainment-education.  The Summit kicked off with an Opening Remark by United Nations Deputy Secretary-General Amina J. Mohammed and Keynote Addresses of Dr. Mohamad Subuh, health economics advisor at Indonesia’s Ministry