SMS market information pilot project in Cambodia builds interest
Cambodia initiated a pilot project on an electronic marketing communication system(EMCS) using short message service (SMS) technology in 2006-2007 to facilitatecommunication and exchange between farmers and traders in remote regions of thecountry. The EMCS provided information on market price, pricing trends, potential buyers,product quantity, and product quality useful to farmers and traders. The project, funded bythe Australian Centre for International Agricultural Research (ACIAR), established theEMCS-SMS server and trained farmers and