Television

A TV series using entertainment-education principles helps change farmers’ beliefs and pest management practices in Vietnam. Developed by a multi-stakeholders’ group, the TV program focuses on motivating farmers to raise flowering plants along rice bunds. The key message is that the flowers provide the shelter, nectar, alternate hosts, and pollen to conserve insects such as bees. These insects in turn protect the rice crop from invading planthoppers. In order not to