Strategic Communication for Behaviour and Social Change in South Asia
[2005] South Asia has a long tradition of using communication to promote development goals. Communication approaches have been variously used for promoting immunization, prevention of diarrhoeal dehydration and HIV/AIDS, female literacy, among others. These have been in the form of mass media campaigns, radio programs, posters, street plays and localized outreach through communities and NGOs. This working paper presents a synthesis of experiences in applying various communication approaches ranging from