Learning resources

Participative Marketing for Local Radio

[2003] This book addresses the issue of how to effectively market a local radio station and is especially aimed at community-owned stations. These are generally short of money but well resourced with people (mostly volunteers): a diverse resource that needs to be nurtured and managed effectively. Participative marketing is based on a strong web of relationships to help bring people together for a common purpose. It extends the idea of “relationship

Equal Access Participatory Monitoring and Evaluation Toolkit

[2011] This toolkit aims to help communication for development organizations to demonstrate the impacts and outcomes of their initiatives, listen to their listeners, continuously learn, and feed this learning back into their work. It is guided by the principles of Communication for Social Change and Participatory Monitoring and Evaluation (PM&E).The toolkit comprises 6 modules:1: Effective communication, feedback and reporting systems in a PM&E process2: Setting objectives and indicators3: Research and

Social Media Handbook for Agricultural Development Practitioners

[2013] The Social Media Handbook for Agricultural Development Practitioners is designed to help USAID projects and other implementing organizations use social media to complement their existing and future agricultural communications efforts. In addition, it aims to provide practitioners with a foundational understanding of what is needed to create compelling social media content.

Community Screenings for Participatory Video

[2012] The guide produced by InsightShare provides ideas and inspiration for anyone organizing community screenings as part of a participatory video process. It includes advice on planning and delivering an effective screening, practical suggestions for logistic and technical considerations. The guide also offers facilitators tips and a series of case studies based on previous projects in Uganda, Myanmar, India, Kenya, DRC and UK.   

The PhotoVoice Manual. A Guide to Participatory Photography

[2013] The manual is intended to give an introduction to the power of participatory photography as a tool for social change for marginalized groups. Readers will learn about the considerable benefits that participatory photographic projects can bring to participants.  The manual is based on past projects developed by PhotoVoice across four continents over the last eight years and offers tips and suggestions regarding the structure of the workshops as well as the promotion of the

Advocacy Toolkit

[2010] Stemming from its exceptional history of advocating to protect and promote children’s and women’s rights, UNICEF developed this toolkit to provide staff and partners with practical tools to develop and manage their advocacy work. The heart of the Toolkit provides detailed steps, guidance and tools for developing and implementing an advocacy strategy. The Toolkit also outlines areas that can help strengthen an office’s capacity for advocacy, and covers several crosscutting aspects of advocacy including monitoring