RCS

Evaluating the evidence base of RCS

With the aim of increasing the body of literature on Rural Communication Services (RCS), a group of leading universities in the field of rural communication has partnered with FAO under the umbrella of the Forum on Communication for Development & Community Media for Family Farming (FCCM). The academics involved – from the University of Guelph, University of Reading, Wageningen University, University of the Philippines Los Baños, and the University of Queensland – have

Communication challenges in delivery and adoption of Saline Tolerant Rice Variety in Bangladesh

In Bangladesh, despite inadequacies in resources, the rural communication services (RCS)1 provided by the government agricultural extension office remain the most accessed and trusted sources of information on saline tolerant rice variety (STRV) among farmers in Amtali, Barguna district, Barisal. Public extension occupies a central position in the communication network of farmers. These are among the major findings of a doctoral dissertation in development communication conducted by Mohummad Kamrul Hassan at the University of the Philippines Los