Dr. Li Zhang: Agricultural technology adoption through trust building in rural China
Despite advances in Nature-based Solutions (NbS) designed to enhance agricultural production while protecting the environment, many farmers remain hesitant to adopt innovations that can improve productivity and sustainability. However, addressing this trust gap has become essential for advancing rural development due to increasing climate and resource challenges. In rural areas where information access can vary, what drives farmers to adopt new agricultural technologies and what holds them back? Dr. Li










