The FAO-Dimitra is a participatory information and communication project which contributes to improving the visibility of rural populations, women in particular. Communicating Gender for Rural Development presents the project experience in using communication for development to enable the most marginalised groups, including women, to take ownership of their development and achieve economic and social empowerment. Capacities for harnessing the full power of this approach are fairly limited and there have been relatively few studies of the subject.
The publication encourages the inclusion of a gender perspective in communication for development initiatives in rural areas. It suggests practical ways of going about this, aiming to change attitudes and working practices so that development projects and programmes take greater account of the specificities, needs and aspirations of men and women.
The document is also available in French.