RCS

Rural communication takes centre stage in the development agenda of Latin America

A Regional Forum on Territorial Development, Innovation and Rural Communication took place in Brazil from 12-13 November. More than 100 participants from 15 Latin American countries came together to share experiences of rural communication and innovation and discuss the need for institutional frameworks.  The Forum was organized by the Food and Agriculture Organization of the United Nations (FAO), the Brazilian Ministry of Agrarian Development (MDA) and the Brazilian Agricultural Research Cooperation (EMBRAPA). The event took place

Evaluating the evidence base of RCS

With the aim of increasing the body of literature on Rural Communication Services (RCS), a group of leading universities in the field of rural communication has partnered with FAO under the umbrella of the Forum on Communication for Development & Community Media for Family Farming (FCCM). The academics involved – from the University of Guelph, University of Reading, Wageningen University, University of the Philippines Los Baños, and the University of Queensland – have

A gender focus to enable inclusive Rural Communication Services

Presented here are the results of a master’s dissertation for the University of Reading that explored the institutionalisation of gender within Rural Communication Services (RCS). Rural Communication Services (RCS) is a relatively recent concept that seeks to promote demand-driven, inclusive and collaborative communication systems through the strengthening of stakeholder relationships and institutionalisation (FAO, 2014). The aim of the study was to develop a definition and operational framework for institutionalising RCS for family farming, with special

Communication challenges in delivery and adoption of Saline Tolerant Rice Variety in Bangladesh

In Bangladesh, despite inadequacies in resources, the rural communication services (RCS)1 provided by the government agricultural extension office remain the most accessed and trusted sources of information on saline tolerant rice variety (STRV) among farmers in Amtali, Barguna district, Barisal. Public extension occupies a central position in the communication network of farmers. These are among the major findings of a doctoral dissertation in development communication conducted by Mohummad Kamrul Hassan at the University of the Philippines Los

rice

Written by Mohummad Kamrul Hassan and Cleofe Torres, College of Development Communication UPLB In Bangladesh, despite inadequacies in resources, the rural communication services (RCS)1 provided by the government agricultural extension office remain the most accessed and trusted sources of information on saline tolerant rice variety (STRV) among farmers in Amtali, Barguna district, Barisal. Public extension occupies a central position in the communication network of farmers.