RCS

Rural Communication Services

Harnessing the C4D approach to increase agricultural productivity in Pakistan

Agriculture is not only the backbone of economies of developing countries but also supports livelihoods and food security. Despite its importance, this sector faces numerous challenges that limit agricultural productivity and threaten its sustainability. The population of Pakistan is 228.9 million in 2025 and is expected to reach 250.2 million in 2050. This rapid growth in population has increased food demand. The agricultural sector of Pakistan needs to place emphasis

The Rise of Development Communication in Pakistani Universities: A New Path to Sustainable Development

International development organizations such as the FAO, UNDP, and World Bank have been helping national governments and non-government organizations in supporting development initiatives globally, including in Pakistan. The major focus of these organizations is on sectors like agriculture, education, healthcare, and infrastructure to address poverty, food insecurity, climate change, and inequality among others. Through various initiatives like Communication for Development project design, developing C4D strategies, and implementing DevCom components, they

The Communication Society for Social Change: Building Communities in La Union, the Philippines

In a rural state university in South La Union in Northern Philippines, the Communication Society (CommSoc) is reinventing the methodology of community development. An organization I co-founded in 2022 with a cohort of student leaders who share my whims for community change, CommSoc has been the fruition of my PhD scholarship at the University of the Philippines Los BaƱos. With the awards conferred by Raniag ken Boses ti Agtutubo (RBA)

(Re)Situating the Power of Civil Society Organizations in Agriculture

The COVID-19 pandemic has revealed the gaps in the delivery of quality services confronting the agricultural sector in the Philippines. This phenomenon made development work difficult due to issues of social mobility that restricted the delivery of essential services and the implementation of projects among rural and Indigenous communities. While development workers have long engaged frameworks in project cycle management, the pandemic clearly challenged the established methodologies and communication acts

Empowering Women in Indonesian Palm Oil Plantations through ICT

Indonesia is a leading global oil palm producer, contributing over 58% of the supply. Despite its economic significance, the expansion of oil palm plantations faces challenges, particularly regarding gender issues. Women in this sector endure heavy workloads, health risks, gender-insensitive equipment, and potential violence. As violence against women remains prevalent in Indonesia, there is an urgent need to address these issues and promote gender equality in and around oil palm

Communication for Connection: The Grassroot Version

The smile that beams up the face of a 65 year old woman in an inner village in the south eastern part of Nigeria at the sight of her grandchildren holding out batteries to power up her portable radio reflects not only the joy in receiving gifts but also that of staying connected to the world. Though old and small with numerous constraints, her radio gives her access to local

University of Reading's C4D initiatives

The University of Reading (UoR), United Kingdom, offers an exemplary example of where formal education can be utilised to progress understanding and the meeting of global Communication for Development (C4D) agendas. With a leading Agriculture and Forestry department, comprehensive C4D Masters degree offering, university-led internship opportunities, and expert lecturers in the field, UoR is leading the way in facilitating the shaping the next generation of C4D activists. Applying C4D theory

Communication for Development Degree Offering at the University of Reading

The University of Reading (UoR), United Kingdom, offers an exemplary example of where formal education can be utilised to progress understanding and the meeting of global Communication for Development (C4D) agendas. With a leading Agriculture and Forestry department, comprehensive C4D Master’s degree offering, university-led internship opportunities, and expert lecturers in the field, UoR is leading the way in facilitating the shaping the next generation of C4D activists. Applying C4D theory