In the context of the 2014 International Year of Family Farming (IYFF), FAO and the World Association of Community Radio Broadcasters (AMARC) just launched an awareness campaign targeted at farmers’ organizations and the rural population. Community radio is used as a platform to share information with the farming community and involve them further in the discussion regarding the key role that family farming plays in economic and social development.
The campaign consists of a series of radio programmes produced in connection with consultations, policy dialogues and events organized by FAO and AMARC in different regions. Audio tracks have been recorded in English, Spanish and French and are easily downloadable through AMARC’s regional web platforms and website, together with additional documentation regarding the IYFF. AMARC’s members are encouraged to produce and broadcast in local languages as well.
The campaign is set to continue during all 2014 in close collaboration with AMARC regional offices in Latin America, Asia, Africa and Europe as well as the regional platforms: Onda Rural, ComDev Asia and Yenkasa Africa.
This campaign is part of the initiative “Communication and community media in family farming and food security”, which aims to facilitate policy dialogue and promote communication for development guaranteeing the communication rights of the rural population.
AMARC brings together a network of more than 4 000 community radios, federations and community media stakeholders in more than 150 countries. AMARC advocates for the right to communicate and promotes the interests of the community radio movement through solidarity, networking and cooperation.